Built by parents, for parents.
We started Glüxkind because the stroller, the product families rely on most, hadn't changed in decades.
We thought it should do more.
The best support once came from family.
Anne named our strollers after her grandmothers — Rosa and Ella — because they reminded her of a time when support came built in. Grandparents nearby. Neighbours who helped. A village around every family.
That village is harder to find now.
But the need for it hasn't changed. Parents still need help on hills, during errands, and in the moments when no one else is around.
We started Glüxkind to build some of that support back — beginning with the one product families use every single day.
The stroller is not just gear.
It sits at the center of how families move, rest, and feel safe. Something that essential should offer more support, more safety, and more thoughtfulness than what exists today. Few products are that close to a family’s daily life.
Something that essential should offer more support, more safety, and more thoughtfulness than what exists today. That’s why we built Rosa and Ella.
Our name comes from the German word Glückskind — a lucky child.
In fairy tales, a Glückskind is a child for whom things turn out well, not by accident, but because the right conditions were in place.
That's what we're building. Not luck — but the conditions for a better start.
Where family robotics begins.
The village isn't coming back. So we're building one.
Rosa and Ella are the first steps.